Kenny Chesney already had the first single from his upcoming Some Town Somewhere. Annoyed by deafening media, he started thinking about all of the culprits, from politicians to news anchors to reality stars, and that prompted a conversation — and, ultimately, a song — about how both people and technology create incessant noise.
"I was on the phone with Shane McAnally, in my car on the way to a meeting," he recalls to Rolling Stone Country of fleshing out ideas for "Noise," while en route to a marketing discussion about another song that was intended to be the record's first release. "We were talking about the relentless onslaught of sound, everyone wanting to be heard and this idea of everyone turning it up a little louder than the other person. We have so much thrown at us all at once that we don't really hear anything. It's all so loud that it just becomes white noise in your brain."
Source: Rolling Stone Country